About
Hello — I'm Alexandru.
I'm a graphic designer drawing logos, illustrations, characters and icon systems for businesses, creators and small brands.
I keep my practice small on purpose. I take on one or two projects at a time so I can stay close to the brief and to the person I'm drawing for. If something isn't working, I say so early.
My work sits between digital vector craft and hand-drawn detail. I move between the two depending on what a piece asks for — clean geometry for brand marks, softer lines for editorial illustration, playful shapes for characters.
How I work
Careful, honest, no theatre.
Every project starts with a short brief, a written agreement and a clear schedule. I share progress in one or two organised updates instead of a constant stream, and I only send work I'd be happy to show.
Process
- Short written brief
- Moodboard and direction
- Refined draft with feedback
- Final files and usage notes